Pinterest-like site Snatchly lets users ‘pin’ porn on virtual boards, signs up 20K users in first six weeks

Monica Foster commentary: I won't be checking out Snatchly, HOWEVER I am currently a Pinterest addict (it's girl world on steroids - a major sensory overload). 


courtesy NYDailyNews.com

The Pinterest-inspired concept of virtually “pinning” things to an online board has finally poked through to the porn industry.

Recently launched website Snatchly is modeled off the popular microblog, which lets users gather photos of their favorite things and share them all via a virtual collage.

But unlike Pinterest, where users pin recipes, ideas for DIY projects and adorable puppy pics, Snatchly users tack X-rated photos of their favorite porn stars and sexual fantasies.

“You can browse boards created by others to discover new models and porn stars,” Snatchly co-founder Neil Notts told the Daily News.

Notts says he created Snatchly because he wanted a Pinterest-style site that men would enjoy.

“We wanted to make it more attractive to men and felt that masculine colors and categories such as cigars and cars wouldn’t be enough,” he said. “Guys ultimately need a safe haven for their favorite porn stars and scenes.”

He adds that the Pinterest model was attractive because “virtual bookmarking helps people easily organize, find and revisit adult content that is scattered across the web.”

While similar websites do exist, like Pornterest, none have taken off quite so well.

Since Snatchly launched on Feb. 14, about 20,000 users have signed up. Unlike Pornterest and Pinterest, Snatchly is also private, so users have complete control over the content they share.

The website is an example of the success the porn industry has had with copycat ventures, such as YouPorn, an X-rated site modeled after the video-sharing website, YouTube.

The porn industry also borrows ideas from pop culture and prominent news fixtures, as was the case with adult film parodies “This Ain’t Avatar XXX” and “Who’s Nailin Palin?”