The newest magazines for men focus on words not women, writes SAMANTHA SELINGER-MORRIS.A couple of years ago Rick Bannister realised why men's magazines just didn't ''speak'' to him any more. There was too much titillation.
''It's superfluous, you don't need it,'' says Bannister, a former editor of surfing magazines, about the porn-lite and sex tips that fill titles such as Zoo Weekly and FHM. ''Why offer all these bells and whistles when there's nothing wrong with good writing and some nice typesetting?''
So Bannister, his wife, Louise (co-creator of Frankie magazine), and designer Lara Burke came up with Smith Journal.
With ''the thinker [and] the DIY guy'' in mind, the magazine launched last month with a nine-page spread on ''typewriters and the men who love them'', featuring photographs (including on the cover) of vintage models used by authors such as Cormac McCarthy and Woody Allen. Elsewhere the spaces usually occupied by nymphettes were filled with a piece by Alain de Botton, quantum physics, the Rubik's Cube and nautical slang.
''I personally think that the male reader has been underestimated for a while,'' Rick Bannister says. He's not alone.
Read more: http://www.watoday.com.au/entertainment/books/brains-over-porn-20110929-1kxsk.html#ixzz1ZcrtETaz
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